Tag Archives: Dieter Rams

“Less, but better ” the ideology of Dieter Rams

The big secret behind good design was described by the german designer Dieter Rams ( born 1932)  with the sentence “Less, but better”.

For the Dieter Rams a good design should live up to ten criteria:

  • is innovative
  • is useful
  • is aesthetic
  • makes a product understandable
  • is unobstrusive
  • is honest
  • is long-lasting
  • is thorough down to the last detail
  • is environmentally friendly
  • is as little design as possible

His background regarding architecture and design was combined with the practical education as a carpenter which gave him the knowledge and talent to design longlasting design pieces that reached and will reach into the next decades.

1961 he became chief design officer at Braun and became famous for the aesthetic and user-friendly electronical gadgets.

He worked together with Hans Gugelot, an dutch architect who was strongly influenced by the Bauhaus era. Gugelots thoughts about good design matched Dieter Rams ideology of less, but better. For him the aspects of system, function and technical innovation was the key word to good design.

(source: Dieter Rams and Hans Gugelot, Braun  & SK& Radio )

 

We at Deerstedt have the same belief that great design should be functional, aesthetic and timeless. In our Etsy shop you will also find Rams and Gugelot. For more info check out our Etsy shop here 

 

New arrivals of midcentury modern items april 2016

We want to present some of our new listing, which you will find on either 1stdibs.com, deerstedt.com or Etsy.com.

hope you enjoy the world of Deerstedt lighting.

Svend Middelboe designed most of all his lighting for Nordisk Solar. Here is a few of the new arrivals:

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To be found here : Special yellow version Verona pendant by Svend Middelboe

Or this classic all white Verona pendant

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To be found here : Classic all white Verona Pendant by Svend Middelboe of Denmark

Danish space age pendants from the 60s are always in demand which is not hard to understand. They bring a touch of yesterdays design and a look in to the future as well.

Here is some of the new arrivals :

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To be found here : Space age danish light

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To be found here: Carl Thore brass pendant

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To be found here : Jorn Utzon classic Navy pendant

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To be found here : Danish copper chandelier

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To be found here : Svend Middelboe Denmark

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Dieter Rams for Braun 1962

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Saturn copper pendant by Jo Hammerborg Denmark

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Victor Vaserely op-art

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Brionvega Algol TV Continue reading New arrivals of midcentury modern items april 2016