The big secret behind good design was described by the german designer Dieter Rams ( born 1932) with the sentence “Less, but better”.
For the Dieter Rams a good design should live up to ten criteria:
- is innovative
- is useful
- is aesthetic
- makes a product understandable
- is unobstrusive
- is honest
- is long-lasting
- is thorough down to the last detail
- is environmentally friendly
- is as little design as possible
His background regarding architecture and design was combined with the practical education as a carpenter which gave him the knowledge and talent to design longlasting design pieces that reached and will reach into the next decades.
1961 he became chief design officer at Braun and became famous for the aesthetic and user-friendly electronical gadgets.
He worked together with Hans Gugelot, an dutch architect who was strongly influenced by the Bauhaus era. Gugelots thoughts about good design matched Dieter Rams ideology of less, but better. For him the aspects of system, function and technical innovation was the key word to good design.
We at Deerstedt have the same belief that great design should be functional, aesthetic and timeless. In our Etsy shop you will also find Rams and Gugelot. For more info check out our Etsy shop here